As a lifestyle brand, we believe everyone has a little bit of BOUGIE in them. It's an "Upscale" set of mind. Our clothing is an extension of that confidence. The confidence one has when they know they're dressed in unique and fly clothing. Our style-Urban Sophistication with a mix of Classic Streetwear. Evoke the BOUGIE in your fashion self esteem, Awaken your flyness, and partake in a clothing experience made only for the BOUGIE and FLY.